In a first for the Australian motorcycle industry, all the major motorcycle brands have joined forces to encourage riders across the country to get their motorcycle out of the garage and ride it to work.
The “National Ride Your Motorcycle to Work Week” will run from October 8 to 15 under a dealer-focussed initiative designed to offer riders every opportunity to “get back on the bike” after the winter sabbatical.
It’s seen as a way of celebrating Australia’s motorcycling fraternity and also gathering rider numbers together as a signal to policymakers at all levels of government that the needs of riders should not be ignored.
A dedicated website (www.ridetoworkweek.com.au) will launch this week.
For more information please download and read the full pdf report below.